Design Sprint

Design Sprint

A structured design thinking framework that used by

Slack, Uber, Airbnb, Medium, LEGO, Bosch, Dropbox, McKinsey, IDEO, the New York Times and many more companies.

Created at Google, a Design Sprint is a structured design thinking framework that help team to quickly answering critical  business questions through design prototyping and testing with users. It help to ensure that you are building the right things for your customers and save money and months of work.

Phases within the Design Sprint

The Design Sprint is organised into five phases: Map, Sketch, Decide, Prototype, and Test. The process does not change regardless of the whether you decide to do 2-5 days or face-to- face or virtual Design Sprint.

Let's build innovative products

I have been involved in different format of design sprints as a  Facilitator,  Researcher and Designer in both face-to-face and remote Design Sprints format.

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Design Sprint Process

SPRINT PLANNING

Framing the right challenge as well as the right team composition play an important role in the success of the Design Sprint.

UNDERSTAND

As a team, we agree to a long-term goal. and make a map of the challenge.Then we ask the experts to share what they know about the challenge. Finally, pick an ambitious but manageable target to solve.

IDEAT

Before starting ideation, we review existing solutions. Then, each person will sketch their ideas, following a four-step process that emphasises critical thinking over artistry.

DECIDE

After critique proposed solutions, we decide to turn which idea into a testable prototype. Then develop a storyboard: a step-by-step plan for the prototype.

PROTOTYPE

In prototyping activity we turn the storyboard into a realistic façade or prototype. We will use it to test it with five customers.

TEST

In this step we interview customers and learn by watching them react to the prototype. At the end of this step , you’ll know how far you have to go, and you’ll know just what to do next.

A short video to explain Design Sprint process by Jake Knapp writer of the Sprint book

How Design Sprint can help your business

Save Money

Instead of investing lots of money to build and launch a product to understand if it is satisfying customers' needs, you’ll get clear data from a realistic prototype tested with consumers.

Efficient collaboration

It provides effective collaboration for multidisciplinary teams to think outside the box, exchanges their perspectives and ideas, and learn from each other.

Save Time

The sprint itself is meant to be short and agile. Design Sprint speeds up new product discovery. It help to shortcut the endless-debate cycle and compress months of time into a single week.

Design Sprint Types

Product Design Sprint​

It is used to solve challenges like improving the onboarding experience for new users, identifying critical user journeys to understand breakpoints, or generating and testing ideas for new features to increase engagement.

Service Design Sprint

It is used to either create a new service or improve an existing one that wasn’t really working before.

Strategy Sprint​

Help you to explore business challenges, define how you overcome and what actions need to be taken​

Brand Design Sprint​

It helps teams get a common language to describe what their company is about  and make the abstract idea of a brand into something concrete.

Vision Design Sprint

It is used to explore opportunities for new products based on people’s common needs and their use of technology.

Lightning Decision Jam​

Help team make faster decisions and find quick direction and is inspired by the core principles of the design sprint.

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